Catalyst & Co connects three key factors for sustainable performance management.


Strategy, operations design,
and effective implementation.

There is a story behind every business owner and why they made the move to entrepreneurship. However, the reality of business can end up being very different.

When how the business operates starts to slip, stall or become harder to manage, the reason is not always obvious.

The decision is to leave it as it is, or to proactively take steps to move towards a new outcome.

Helping you to figure it out and get it working again

Your starting point for change may be a decision you’ve made, a team problem, an expansion, digitisation, AI adoption, succession planning, a strategy, a stalled project, your workload, a difficult decision, communication, staff retention, or something else entirely!

Gemma has multi-disciplinary skills and experience, which means she can talk about any or all aspects of your business. So whether its one thing, or ten, she can adapt to every situation and understand what you are facing.

  • I just wanted to say a huge thank you again for speaking at our SVAI Summit 2025. You absolutely knocked it out of the park when it came to quality content and originality. It honestly was just phenomenal!

    Catherine Tobin, SVAI

  • "Gemma is a total pro and is one of, if not the most productive person I know. Gemma is a powerhouse; excellent at productivity, project management and helping business owners get themselves together! Use her services and watch your business become so much more productive and much easier to manage. What she offers is pure gold!"

    Justine McGrath, ProActiv Coaching

  • "We hosted online consultations and needed an experienced facilitator to assist in bringing together various stakeholders to take part. Gemma’s skilled facilitation of our consultations with housing and health practitioners was crucial in bringing the voices and the input of these stakeholders to the new Strategy. Such was the value of these facilitated sessions, we engaged Freestyle again when we organised subsequent consultations."

    Robert Murtaugh, The Housing Agency

  • "I just wanted to email to say thank you for a really fantastic webinar with the SCSI – I found your content inspirational, motivating and for me personally, timely."

    Webinar Guest

  • "Gemma helped me fine tune my goals and then break them down bit by bit so I could focus on all the small things that needed to be done in order to achieve each goal. Gemma’s guidance with timeframes and suggestions on business solutions was really helpful."

    Michele Ryan, Market Street

“I was standing in my own way of making these things a reality and our session was probably the most beneficial session I have ever had as a business owner.”

Martina Williams Psychotherapy

“I would say that the mastermind session was the thing that was pivotal for putting everything in my head onto paper, or the wall in our case.

If I hadn’t done that, I could potentially still be going around in bloody circles.

Before we sat down together I felt like my entire brain related to my business was like a spinning plate.  It just never stopped.  I had so many ideas which I described as little fireworks that just kept going off.  I had so many ideas and couldn't action any, almost like a paralysis.

We have these ideas as women in business, they're amazing, but the problem is then it's the fear that gets in our way, the fear of actually doing the thing, the fear of, is it going to work, the fear of sitting down and taking the time to do this.

But the time that it takes to do the mastermind is so invaluable when you would otherwise be procrastinating and going around in circles in your head.

When we met firstly you helped me get them all out of my head and into the room.  You attended to me and my ideas but you also challenged me on them too.  Once that was done and we physically mapped them out visually in front of me it felt so streamlined and manageable. That it had foresight, it was finally achievable.

It's just invaluable. I think that morning we only spent like two or three hours, and I knew exactly where I was going when I left.

I have to say, to be fair, two years later and I think I've done everything on the list, and even more.

I was standing in my own way of making these things a reality and our session was probably the most beneficial session I have ever had as a business owner.

Thank you Gemma. I would definitely recommend this to anyone in business.”

What’s on your mind today?

Take a different approach to move your business forward.
You don’t need to figure it out by yourself.

Contact Gemma

hello@catalystandco.ie
083 065 7500