Catalyst & Co connects three key factors of sustainable performance management.


Strategy support, operational reviews,
and change project management.

Business performance shows up in more than the numbers.
It is shaped by visible and invisible operating factors.

When how the business operates starts to slip, stall or become harder to maintain, the root cause is not always obvious. The issue you notice is not always the issue that needs fixing.

Sustainable performance depends on finding those causes and addressing them systematically.

Client Supports

Your starting point may be a proactive decision, a team problem, an expansion, digitisation, AI adoption, succession planning, a strategy, a project that has stalled, your workload, a difficult decision, communication, recruitment, or something else entirely.

Catalyst & Co’s goal is to work with you to find a way forward with clarity and confidence.

  • "Gemma is a total pro and is one of, if not the most productive person I know. Gemma is a powerhouse; excellent at productivity, project management and helping business owners get themselves together! Use her services and watch your business become so much more productive and much easier to manage. What she offers is pure gold!"

    Justine McGrath, ProActiv Coaching

  • "Gemma helped me fine tune my goals and then break them down bit by bit so I could focus on all the small things that needed to be done in order to achieve each goal. Gemma’s guidance with timeframes and suggestions on business solutions was really helpful."

    Michele Ryan, Market Street

  • "I just wanted to email to say thank you for a really fantastic webinar with the SCSI – I found your content inspirational, motivating and for me personally, timely."

    Webinar Guest

  • "We hosted online consultations and needed an experienced facilitator to assist in bringing together various stakeholders to take part. Gemma’s skilled facilitation of our consultations with housing and health practitioners was crucial in bringing the voices and the input of these stakeholders to the new Strategy. Such was the value of these facilitated sessions, we engaged Freestyle again when we organised subsequent consultations."

    Robert Murtaugh, The Housing Agency

What’s on your mind today?

Take a different approach to move your business forward.
You don’t need to figure it out by yourself.

Contact Gemma

hello@catalystandco.ie
083 065 7500